Features

Get detailed personality portraits

Use linguistic analytics to infer individuals' personality characteristics, including Big Five, Needs, and Values, from digital communications such as email, blogs, tweets, and forum posts.

Understand consumption preferences

Look at a users inclination to pursue different products, services, and activities, including shopping, music, movies, and more.

Tailor the customer experience

Understand individual customers for segmentation, personalized product recommendations, and highly targeted messaging.

Start building with Personality Insights

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Pricing

Lite

  • – 1,000 API calls per month at no cost.
  • – Lite plan services are deleted after 30 days of inactivity.

Standard

  • – First 100 API calls per month are FREE.
  • – Additional 1 - 100,000 calls are $0.02 per call
  • – 100,001 - 250,000 calls are $0.01 per call
  • – 250,000+ calls are $0.005 per call

Premium
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Watson Premium plans offer a higher level of security and isolation to help customers with sensitive data requirements.

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